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How To Build Your Greatest Opt-In List 
by Sopan Greene, M.A.
http://www.NetMarketingMastery.com
I get e-mails all the time from people on my list asking 
about how to build their lists.  This is the most important 
part of your business.  The more subscribers you have, the 
more joint venture offers you'll get, the more money you'll
make, and the more people you'll connect with. The best
tip I have on this is at: 
http://www.nmmastery.com/freereports/fastestlist.shtml
But don't make the mistake that most businesses do - don't 
ignore how you treat the people who already subscribe
to your list or who are already your customers.  
If you don't give people reasons to stay subscribed, 
you'll lose them.  It's important to not abuse your list 
(by hitting them with too many ads and too many offers).  
It's important to appreciate your list (by giving them 
valuable information they can't get other places).  
But most importantly, you have to give them some
of your personality.
Yeah, give 'em some of good old you.  I don't mean you should 
be an egomaniac.  I mean you have to reveal a little bit
of what makes you unique and great as a soul.  There are
tens of thousands of ezines out there.  Why should someone
read yours?  Because of the ads?  I don't think so.
People read ezines that give them valuable free advice,
that make them laugh, that make them feel connected to
the author (like you understand who they are and what
they're going through), that make them feel better after 
they read it.  
I'm not saying that you have to be a genius or a comic 
either.  If you're not losing subscribers on a regular 
basis then you're not expressing yourself enough.  It's 
okay, even great actually, to be honest even when it pisses 
people off.  
My subscribers that have been with me the longest are the 
ones who are serious about their business.  The people I 
lose are tire kickers hoping to win the lottery one day.
Those people are never going to buy from me and they are
never going to create a successful business so I'm happy
to let them go.  
I love being around inspired people who actively take 
action to create what they want.  I don't have time for 
people who waste their time complaining and acting like 
a victim.  Does this sound harsh?  It's not.  The people
you allow yourself to be with will either take you up
or down and I'm going up...and I'm bringing others
up with me.
I write for the 20% of people who are actually taking
action and are committed to creating the life of their 
dreams.  That's not everyone.  These people read what
I have to write and know that I'm coming from the heart
while building my business and helping them to build 
theirs.
So each time you publish a new issue of your ezine I
invite you to push yourself a little.  Expose a little
more of who you are to your readers.  Let them know
what you love and what bugs you.  
Your readers are humans like you, they have ups and 
downs, families, friends, jobs, dreams, etc.  Share a 
little of your life with them.  They'll appreciate it 
and you'll build a great community of online friends 
and supporters.
Connect with your readers and your ezine list will
explode (in a good way).  More importantly, you'll
be impacting people's lives in positive ways.  When
they see you being strong in who you are it gives them
the confidence to express themselves in the world.
We could all use a little more honest self expression. 
So share yourself and build your list and be an online 
success.  I dare you to go for it.
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