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Stop Losing Money On Your Ads
by Sopan Greene
http://www.NetMarketingMastery.com


I've been hearing a lot of horror stories lately about
people spending a lot of money on advertising that
gets them no sales. If you're going through this I have
a few tips that may help you out.

First of all, do free advertising and make money from
that before you start spending a lot on advertising.
This should be a no-brainer, but I guess it's not for
a lot of folks. Yes, it takes money to make money, but
be smart about it for crying out loud. Have a budget and
only spend what you can afford. There are better things
like "how to" information to invest your cash in before
you blindly buy ad space. Get educated, then spend.

Don't use FFA's (free ad sites). They'll only bring you
spam, not sales. I hear that some people have luck with
them, I never have. Even if you get a little response
from them, I still don't think it's worth all the spam
you get.

The best way to do free advertising is to start an
ezine and swap ads with other ezines. Some good
places to visit for swaps are:
http://www.Ezine-Swap.com
mailto:EzineADSwap@topica.com

The best way to publish an ezine is to set up an autoresponder
to build and contain your list. This is the easiest way to broadcast
to thousands of subscribers. You can get an autoresponder at
aweber http://www.aweber.com/?27526 for as little as $10.95
a month. Start out publishing at least twice a month
to make it worthwhile.

You should do this even before you get a website. Bob
Gatchell, the "internet cheapskate," built his business
this way in the beginning and got a site after he was
making thousands a month on the internet. You can
see what he does now at:
http://www.smartmarketingsecrets.com/cgi-bin/qpp.cgi?adminid=52&id=19676

You can find a lot of free resources on how to put
together an ezine. You can also sign up for one's that
look interesting to you and model yours after them.
So a search for "ezine directories" and pick out some
you want to subscribe to. Here's a list of some great
resources:
http://www.Lifestylespub.com/mcp/
http://www.Ezinedirectory.com/
http://www.Webscoutlists.com/signup.epl
http://www.Ezineadsource.com/
http://www.Ezine-Universe.com
http://www.EzineLocater.com/
http://www.EzinesPlus.com/
http://www.ezinehub.com

The other bonus to this is that it's also the best way
for you to build your own opt-in list and as you know,
having your own opt-in list is the name of the game
in direct marketing and internet marketing. The people
who make the most money have the biggest opt-in lists
period. If you're not building a list then you're
wasting your time and you'll only make small-time
money.

There are also sites to help you place ads for free in
exchange for subscribing to an ezine. www.ads4subs.com
is the premiere place for this type of free advertising.
Use search engines to find others, but beware as you
search.

As far as paid advertising goes, I've found two great
sources. One is the Admistress' circle of ezines ad
promotions. She was the first to group together quality
ezines and offer REALLY low rates on ads that will run in
multiple ezines. For more info go to:
http://www.mysiteinc.com/admistress. The other great
source for cheap ads that go a long way is
http://www.ezineking.com/cgi-bin/aff_scripts/affiliate.pl?id=62
Both of these sources get your ad in front of hundreds
of thousands of eyeballs.

But hear's the thing, most ads I read suck. Not to be
rude, but lets be honest. Most of the ads people pay
to place aren't very good and they wouldn't pull even if
they ran 'em on TV during the superbowl. So spend money
on learning how to write a decent ad before you spend
money on placing ads.

I run the "Ask the Admistress" column once a week in my
"Net Profits" newsletter so I can learn more and so that
my readers will learn more about writing copy that sells.
You can learn more from her at http://www.flashyads.com .

Why don't most people get it? Copywriting is what will
make or break your business. If you don't want to learn
how to write tremendous ads then you should hire someone
who knows what they're doing or get out of the internet
marketing business. For more information on using the
copywriting techniques of the masters go to:
http://www.nmmastery.com/copywriting.shtml

You can also get a FREE copy of the most successful
copywriting formula used in advertising to day. It's
one of the FREE reports available at:
http://www.nmmastery.com/freereports.shtml

I hate to see people losing money when they don't have to.
A little common sense goes a long way. At the very least,
study ads that would make you want to buy. Then do
free advertising to test your ads. Make sure they'll
pull in customers before you spend your hard earned cash
on paid advertising that may not work.

© Rich Resource Group. All Rights Reserved.
http://www.NetMarketingMastery.com


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